A bakery lives from what is in the display case today — but none of it was visible online.
Context
Backinsel is a bakery in Berlin-Wedding. No web presence that showed what the shop can do — and a neighbourhood where many customers prefer to read English.
Result
We brought the counter onto the web: warm photography instead of stock images, opening hours, the route to the U8, real reviews. Bilingual, because Wedding is.
- Static and fast, no tracking baggage
- German and English
- Real photography of the shop’s own range
- Live at backinsel.com
Role
Concept, design, photo curation and engineering: AIZANAGI. Content: the bakery.